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Genre

  Task 1: Genre factsheets Complete the following tasks using the Media Factsheets available on the Media Shared drive. Y ou'll find them in our Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can access them online using your Greenford Google login here . Create a new blogpost in your Exam blog called 'Genre blog tasks' and complete the following: Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? Somebody sitting behind a desk, adding in high key lighting,  mise-en-scene and props and screens. Star wars and star trek 2) What examples are provided of the importance of narrative in identifying genre? they have different production values and often use different narrative structures. there are certain elements within the genre that are shared that enables the audience to recognise a western regardless of the form. 3) What are the different ways ...

Structuralism and post-structuralism

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  Part 1: Media Factsheet reading Use our brilliant Media Factsheet archive to find Factsheet #90 Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  It is a theoretical perspective that emphasises on the existence of universal structures, underlying the surface of differences of media texts. For example universal aspects of narrative and genre can can help us to understand cultural products. 2) What are binary oppositions and why are they important? Binary oppositions are pairs of contrasting concepts,  like good versus evil or light versus dark, that help us make sense of the world. Levi Strauss argued that culture and media use these structural opposites to socialise us and define societal rules of right and wrong. A clear example of this occurs in media, where heroes are traditionally coded in blue and green while villains are associated with red ...

Reception Theory

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  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred: That Reebok is suitable for all sorts of people and everyone can wear and afford it. All classes can wear it, people with past experiences with and have changed. All the Reebok items are for everyone. Negotiated:  That the fingerprints mean that Reebok is targeting those with crime history and isn't necessarily made for the rich and wealthy, who have respectable status and social prowess Oppositional:  Reebok is not suitable for anyone above lower class, and only people who have to result to crimes are suited for it. Reebok isn't a brand for everyone, only those associated with rough neighbourhoods and stereotypical lower lives purchase Reebok. 2) What are the preferred, neg...

Media codes - reading an image blog tasks

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  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes: The advert features a close-up shot of 50 Cent to establish him as the face of the advert for the brand. Using a global superstar like this instantly grabs the attention of fans and the public, making them stop and listen to his message. The dark, moody lighting hints at hit past and reflects the reality of surviving a tough childhood. Written and verbal codes: 50 Cent delivers a powerful, direct message, make the most of today, because tomorrow isn't promised. Coming from him, these words carry importance. His audience knows he actually lived through severe poverty, rough neighbourhoods, and dangerous crowds, making the statement true to his word . Symbolic and non-verbal codes: The background is dominated by a fingerpr...

Semiotics

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Part 1: English by Tarun Thind analysis 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The people go about their day to day lives differently compared to others because they are deaf 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? Some people may think that they use sign language because they dont have the ability to talk or hear however others might feel that they use this sign language as a way of communicating to eachother in a way others dont know.  Part 2: Media Magazine theory drop - Semiotics  1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? The signifier and the signified 2) What does ‘polysemy’ mean? A single word or phrase to have multiple related meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? Culturally invented ideas are seen as ordinary com...

First Blog Task

  1) Why did you choose A Level Media Studies? I like movies and social media. 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? No 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? 4) What grade do you hope to achieve in A Level Media? Anything above a C 5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? I dont have a clue. 6) What do you think the biggest MEDIA story of 2026 has been and why? Lindsay Clancy because it is all over tiktok and instagram and it has been for a month now as far as i know. 7) What media sources do you use to find out about news and current affairs? Tiktok 8) What was the last film you watched? Spider-Man Brand New Day 9) What is your favourite ever TV series? Moon Knight or Total Drama 10) How many hours do you spend online in an avera...