Media codes - reading an image blog tasks

 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Technical codes: The advert features a close-up shot of 50 Cent to establish him as the face of the advert for the brand. Using a global superstar like this instantly grabs the attention of fans and the public, making them stop and listen to his message. The dark, moody lighting hints at hit past and reflects the reality of surviving a tough childhood.
Written and verbal codes: 50 Cent delivers a powerful, direct message, make the most of today, because tomorrow isn't promised. Coming from him, these words carry importance. His audience knows he actually lived through severe poverty, rough neighbourhoods, and dangerous crowds, making the statement true to his word.
Symbolic and non-verbal codes: The background is dominated by a fingerprint graphic, a clear nod to criminal justice and identity booking. This symbol directly connects to 50 Cent's real-life history with the law and drug culture, visually reinforcing how his past experiences shaped his current outlook on life.
Narrative structure: While the fingerprint imagery strongly hints at a criminal record, the advert deliberately leaves the specific details of the crime a mystery. This ambiguity actually makes the narrative more impactful. By not focusing on one specific offence, the ad implies that any criminal path leads to dark consequences, ultimately urging the audience to make better life choices.

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads)






Those who enjoy summer, the heat, and refreshing beverages form the main target audience. The written codes connote that Coca-Cola is the best drink out there, while technical codes like using a neutral to high angle connote to refreshments and make the drink look more tempting. Symbolic codes like the mise-en-scene lighting up the drink make it feel like a necessity during the summer heat. Ultimately, this attracts the audience because it makes Cola look far far superior than pepsi, persuading them to believe Cola is the best and the only viable choice of drink.

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