Semiotics


Part 1: English by Tarun Thind analysis

1) What meanings are the audience encouraged to take about the two main characters from the opening of the film?

The people go about their day to day lives differently compared to others because they are deaf


2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning?

Some people may think that they use sign language because they dont have the ability to talk or hear however others might feel that they use this sign language as a way of communicating to eachother in a way others dont know. 





Part 2: Media Magazine theory drop - Semiotics 


1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

The signifier and the signified

2) What does ‘polysemy’ mean?

A single word or phrase to have multiple related meanings

3) What does Barthes mean when he suggests signs can become ‘naturalised’?
Culturally invented ideas are seen as ordinary common sense

4) What are Barthes’ 5 narrative codes?

Hermanuetic, Proairetic, Semantic, Symbolic, Refferential

5) How does the writer suggest Russian Doll (Netflix) uses narrative codes?



Part 3: Icons, indexes and symbols

1) Find two examples for each: icon, index and symbol. Provide images or links.

Icon: Search icon, internet icon







Index: Smoke, Pawprint









Symbol: Apple logo, Greenford Logo










2) Why are icons and indexes so important in media texts?

Build immediate visual realism, logical cause and effect connections and meaning for audiences

3) Why might global brands try and avoid symbols in their advertising and marketing?
Can mean something completely different, including a chance for it to be something offensive either naturally or from another culture 

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail? (This web feature on bad ads and marketing fails provides some compelling examples).
Apples 2024 'crush' commercial
5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.
Mcdonalds minimalist 'directional billboards' campaign

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